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It\’s official. With the rise of social media platforms and tools, our world is going digital. And the old dating manuals do not function as much as in the old days. We are in desperate need of some new advice.

Because of this very reason, Jessica Massa and Rebecca Wiegand, bloggers of WTF Is Up With My Love Life?! is going to make a movie, a book and an engaging website about their number one source (blog) of dating advice.

The History of Their Blog

It all began in summer 2009, with Massa and Wiegand, who befriended with each other at twelve, being the protagonists. While Massa had left her old job in the music field and was planning to move to Brazil and earn her living as a bartender, Wiegand was working for New Line Cinema. Wiegand was back from a company party and the moment she got home she started grumbling about the unfortunate love affairs she had. Her friend Massa could not understand it at all, for she had been seeing her friend mingling with her ex boyfriend, a stranger at the bar and a newly met guy here and there.

Their girl talk had come to a conclusion, that there are ten types of men around women. They are the ex partners, those who boosts our ego, sex partners, boyfriend potentials, so on and so forth. The executives of New Line Cinema totally guy the idea and is going to make it as a refinement of its He\’s Just Not That Into You.

Blogging For Ideas

The film contract was confirmed in the very first week of 2009 but the two girls didn\’t want to hang around. They wanted to put forward their ideas as soon as possible. Therefore, a company called J&R Creative Media was founded and a blog was launched while they were preparing a book related to the film. They could not travel around to get their message across so the digital world served them best. Listening to other women also helped further develop their idea.

Digital Romance

As Massa and Wiegant put, it is an after-dating era we are in. The tips from our grandmothers, accordingly to them, cannot help us figure out the messages behind those text messages we have got. And flirtation is penetrating online media platforms such as Facebook, Twitter and MySpace, causing much more confusion.

Still, it\’s not as if either gender has the answer. Massa and Wiegand recognize that the denizens of this post-dating world are all equally muddled about what it means to date and love in a time period when it\’s totally OK to ask someone out via Twitter. Therefore, they turned to the web to flesh out their idea. Their website is a truly crowd-sourced beast. Yes, they have articles and advice columns – Massa even has a weekly column on The Huffington Post – but they also have forums and tools that let their readers interact and sort out their issues together. \”We want to create a website that\’s a forum, where there can be an exchange of ideas,\” says Wiegand. \”Typically in the romance realm, these self-help books are written by a 50-year-old lady with a PhD telling you the kind of things you need to change about yourself to get a man. Jess and I were like, \’OK, we think we figured out what\’s going on, but we\’re also not experts, we don\’t want to pretend like we actually know everything.\’ So we created a place where everybody can share ideas.\”

The result is a compelling site where both men and women can explore their various and sundry romantic woes. And, bonus, it is great source material for their upcoming book and film. They plan to use user-submitted stories to give their creations weight and depth. \”Dating is ambiguous,\” says Massa. \”That\’s the idea of the website. Through recognizing this and talking about it, we\’re hoping that it will be a step forward for all of us who are just stuck in the He\’s Just Not That Into You, The Rules, The Handbook rut.\” Amen to that. Intrigued by Massa and Wiegand\’s concepts and want a taste of what\’s to come? Check out this list of apps they put together for us. (P.S. A non-date is that dude/chick you\’re about to hang with, but who has not specified his/her intentions.)